VISUAL DESIGN

COMPELLING CREATIVE

EFFECTIVE VISUAL DESIGN FOR DIGITAL & PRINT. RICH INTERFACE DESIGN, ADVERTISING & MARKETING PROMOTION

UX DESIGN

CRAFTED USER EXPERIENCES

FROM DISCOVERY & RESEARCH THROUGH TO INTERACTIVE PROTOTYPING & ONGOING CONVERSION OPTIMISATION

a selection of prints available to buy

Creative director & freelance designer with over 15 years commercial experience.

View my portfolio, musings and find out more about me.

compelling visuals for digital & print

Quality creative for marketing & promotion

View my portfolio, musings & find out more about me.

Beautifully crafted User experiences

From discovery & research THROUGH TO interactive prototyping & rich interface design

View my portfolio, musings and find out more about me.

In-depth discovery & conceptualisation

Deep research provides the foundation to craft experiences which are relevant to the user, whilst balancing the goals and requirements of the business.

UX, wireframes & rapid prototype

The most effective way to test a product and validate hypothesis is to prototype. In my opinion the earlier in the process, the better. Building intuitive experiences requires preempting the users every move.

Beautiful visual & UI design

A deep understanding of the audience, product and brand is essential in shaping the rich visual fabric of any project.

Branding & marketing for digital & print

Brand flows through the heart of a business, communicating a consistent story customers will believe in is imperative to success.


A selection of prints available to buy

My approach

Formally the Creative Director at CWT Digital & Zen3.co.uk. Here I have worked with many high profile global clients, including; England Rugby Travel, oneworld Alliance, Norwegian Cruise Line, easyJet Holidays, MyTravel, Cruise.co.uk and Holiday Taxis.

Longevity & the digital experience

Digital is about embracing the concept of evolution. Products crafted in an agile environment scale and evolve with the ever changing landscape. Digital design will ultimately have a shelf life, therefore working towards key objectives is fundamental to success and ROI. 

User experience
at the heart

User experience is fast becoming a powerful differentiator on the web. As users become more savvy when shopping around for price, providing a well thought out intuitive experience will attract users to your product and brand.

Innovate to differentiate

Innovation stems from philosophy and business culture. In saturated markets, finding creative ways to add value to your customer experience is essential for success.

Great content adds value

Producing high quality original content, is instrumental in adding value to the user's experience. It is the heartbeat of your web presence and soul of your marketing strategy.

Data driven results combined with gut & instinct.

From experience, success comes from quantitative & qualitative analysis, product and market knowledge and good old fashioned instinct.

Doodle or write everyday

An outlet for a creative soul. I love collating my thoughts in randomness. On going creativity in my personal life enriches my design capabilities professionally.

be passionate. Respect other people. love beer

If you like the sound of my approach, I'd love to hear from you. I have lots of experience and talent to offer on new exciting projects.

© 2016 Adam Cleverley