I'm Ad, Creative Director, UX, UI & Visual Designer with over 15 years commercial experience.

I'm specialised in

UX design

I am passionate about crafting experiences which feel intuitive to the user, whilst balancing the goals and requirements of the business.

UI design

I believe a deep understanding of the audience, product and brand is essential in shaping the rich visual fabric of any project. 

Prototyping

I am very experienced in building interactive prototypes and running user testing sessions to validate ideas and objectives. 

Conceptualisation

I love innovating, pushing boundaries and bringing ideas to life. Effective design comes from the heart, supported by qualitative & quantitative data.

Visual design

My experience spans both digital and print, creating compelling visual artwork to promote brand and product.

Brand

Brand flows through the heart of a business, crafting a brand customers will believe in is imperative to success.

I am currently the Creative Director at CWT Digital & Zen3.co.uk. Here I have worked with many high profile global clients, including; England Rugby Travel, Oneworld Alliance, StarAlliance, Norwegian Cruise Line, easyJet Holidays, MyTravel, Cruise.co.uk and Holiday Taxis.

If you would like to discuss a project or a contract oppportunity, please get in touch

AVAILABLE FOR FREELANCE projects, UX/UI DESIGN OR CONSULTANCY.

Get in touch